This paper mainly introduces the development prospects and challenges of personal financial advisors driven by artificial intelligence (AI), as well as the advantages of combining artificial intelligence with financial management. With the rapid development of artificial intelligence technology, the personal financial consulting industry is undergoing profound changes. Through deep learning and big data analysis, taking JIMI, JD.COM as an example, it is demonstrated that artificial intelligence financial consultants can grasp the market trend more accurately and provide users with more accurate and personalized financial advice. It shows in detail that in the artificial intelligence environment, it can provide all-weather service for financial users, and users can log in to the client at any time to consult financial related issues, and artificial intelligence will restore to users. The capital market has been in a dynamic change, and there are many uncertainties in the development of the whole financial market, but investors don't know enough about financial treatment. Therefore, the application of artificial intelligence in financial management has won the favor of many financial users, and it also has a certain role in promoting the development of the capital market.