Impulse purchases of groceries in France and Sweden

Hultén, Peter; Vanyushyn, Vladimir

doi:10.1108/07363761111150026

Cited by 53 publications

(38 citation statements)

References 19 publications

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“…Consumer's propensity to purchase on impulse receives a further impetus when they see an item on sale (Ramaswamy and Namakumar, 2009). Hulten & Vanyushyn (2011) also observed that impulsive buyers are giving more attention to the in-store displays and combo offerings.…”

Section: External Stimuli and Store Environmentmentioning

confidence: 88%

A Review of Impulse Buying Behavior

Muruganantham

Bhakat

2013

IJMS

125

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Researchers and Practitioners have been interested in the field of impulse buying for the past sixty years (Clover, 1950;Stern, 1962;Rook, 1987;Peck and Childers, 2006; Chang et.al, 2011). The purpose of this paper is to provide a detailed account of the impulse buying behavior by compiling the various research works literature in the field of Retailing and Consumer Behavior. It gives a broad overview of the impulse buying construct and the various behavior related aspects. A wide range of journal databases and books were referred to review the works of various researchers. The content analysis of the various research works led to the classification of literature into different factors influencing impulse buying and further development of research framework. The multiple aspects of the subject are categorized for future research works in the area of impulse buying with the suggestions. The paper will be useful for marketing practitioners and researchers towards comprehensive understanding of the consumer's impulsiveness.

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Section: External Stimuli and Store Environmentmentioning

confidence: 88%

A Review of Impulse Buying Behavior

Muruganantham

Bhakat

2013

IJMS

125

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“…Por outro lado, outros estudos mostram não haver diferenças entre homens e mulheres na compra por impulso, e tampouco indicam que a variável sexo seja capaz de prever a propensão a comprar por impulso (e.g., Barkley-Levenson & Fox, 2016;Hultén & Vanyushyn, 2011).…”

Section: Diferenças Sexuais Na Compra Por Impulsounclassified

Sua personalidade vai ao shopping? Relações entre personalidade e a compra por impulso

Aquino

Natividade

Lins³

2019

Psico

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Este estudo teve o objetivo de testar o poder preditivo dos cinco grandes fatores de personalidade, da influência interpessoal e de variáveis sociodemográficas sobre a compra por impulso. Participaram do estudo 1.296 brasileiros, média de idade de 35,8 anos (DP = 12,8), escolaridade mínima de Ensino Médio incompleto. Os resultados mostraram relações da compra por impulso com variáveis sociodemográficas, hábitos de consumo e personalidade. O modelo de regressão explicou 23% da variância da compra por impulso, sendo os maiores poderes preditivos o da influência interpessoal normativa e o do fator de personalidade neuroticismo, ambos preditores positivos; seguidos do hábito de fazer lista de compra e do fator conscienciosidade, como negativos. Os resultados confirmam o poder preditivo de fatores de personalidade, hábitos de consumo e variáveis sociodemográficas sobre o comportamento de compra por impulso.

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“…The perception of value created by discounted prices and other promotions, allows the consumer to overcome their mental barriers to impulse purchases. [14] The other four variables of Buyer Emotions, Traits, Demographics and Store Atmospherics were found to have weak correlations with Impulsive Buying Behaviour. Store Atmospherics was found to have a correlation of only 0.16.…”

Section: Discussionmentioning

confidence: 89%

“…Promotional low prices or other benefits were found to help consumers overcome the mental barriers to Impulsive Buying Behaviour. While discounted prices, 2-for-1 offerings or special store displays were all found to be equally effective in triggering purchase [26]. Discounted prices were found to be the most commonly tool to promote impulsive purchases.…”

Section: F Promotion (P)mentioning

confidence: 91%

Antecedents of Offline Impulsive Buying Behaviour

John*,

Rathidevi,

Mathew

2019

IJRTE

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Paper Impulsive purchases are defined as those purchase decisions that are unplanned. Sellers are constantly attempting to understand the triggers to impulsive purchases as it provides them with a leverage to increase sales. The current study has identified literature in the area of Impulsive Buying Behaviour and consolidated the findings in order to arrive at a list of possible antecedents to Impulsive Buying Behaviour. The studies chosen were based in the offline context and sourced from ProQuest, ensuring reliability of the findings. The findings were consolidated using Meta-Analysis, carried out in the SPSS software package. The analysis revealed that Brand Preferences, Demographics, Buyer Emotions, Promotions, Store Atmospherics and Buyer Traits had statistically significant relations with Offline Impulsive Buying Behaviour. The findings of this study provide insights into the factors that drive impulsive purchases. The study adds value to the literature in the area of Marketing by consolidating research findings across time and geography.

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Impulse purchases of groceries in France and Sweden

Cited by 53 publications

References 19 publications

A Review of Impulse Buying Behavior

A Review of Impulse Buying Behavior

Sua personalidade vai ao shopping? Relações entre personalidade e a compra por impulso

Antecedents of Offline Impulsive Buying Behaviour

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