Improving Customer Relationship Management Using Data Mining

Abstract

Abstract-Customer Relationship Management (CRM) refers to the methodologies and tools that help businesses manage customer relationships in an organized way. Data Mining is the process that uses a variety of data analysis and modeling techniques to discover patterns and relationships in data that may be used to make accurate predictions. It can help you to select the right prospects on whom to focus. The essence of the information technology revolution and, in particular, the World Wide Web is the opportunity to build better relationships with customers than has been previously possible in the offline world. For instance, as part of their CRM strategy, a business might use a database of customer information to help construct a customer satisfaction survey, or decide which new product their customers might be interested in.

The Relationship between Statistical Analysis Abilities and the Production of Research among Saudi Faculty Members

“…This research paper showed that more than 81% of participants agreed that scientific research helps in solving many of the problems of the society. This finding supports many studies in literature like Gupta and Aggarwal (2012) and Fox (2010). The answers to the main research questions are presented below in the order it appeared in the literature review of this paper.…”

“…Statistics is usually not studied for its own sake; it is a widely employed tool, and a highly valuable one, in the analysis of problems in natural, physical and social sciences. Further that statistical methods are nothing but a refinement of everyday thinking (Gupta and Aggarwal, 2012). They are especially appropriate for handling data which are subject to variations that cannot fully be controlled by experimental method.…”

Perancangan Data Mining Untuk Analisis Kriteria Nasabah Kredit yang Potensial dan Manfaatnya Untuk Customer Relationship Management Perbankan

“…Impor data dilakukan tahap 6 dan tahap 7 sesuai dengan tahap-tahap perancangan data mining yang terdapat dalam tulisan Gupta dan Anggarwal (2012). Pada tahap 6, aplikasi data mining yang sudah dibuat dievaluasi untuk melihat apakah aplikasi data mining yang sudah dibuat dapat membantu menjawab permasalahan bisnis bank.…”

“…Terdapat beberapa cara untuk meningkatkan nilai pelanggan, yaitu (1) meningkatkan nilai dari produk yang pelanggan punyai, (2) menjual produk yang baik kepada pelanggan, dan (3) tetap menjaga hubungan dengan pelanggan untuk jangka waktu yang lama (Rygielski et al, 2002). Secara sederhana customer relationship management dapat diartikan sebagai bagai-mana manajemen perusahaan berinteraksi dengan pelanggan dan bagaimana membangun sebuah hubungan yang efektif dengan pelanggan (Gupta dan Anggarwal, 2012).…”

A Comprehensive Study of CRM through Data Mining Techniques

“…The Generic Model of Effective CRM [9] 1) Data gathering and organization: Individual customer data is gathered and organised for analysis. Data that considers customer motivations, like purchasing patterns and complaints is especially important.…”