Implementasi Strategi Manajemen Hubungan Masyarakat dalam Membangun Citra Sekolah SDN Lakarsantri II 473

Abstract

A good school image can enhance the interest of parents, students, and the general public within the school, which in turn supports the school's development. The role of public relations can be seen as a communicator or as an information center, where the role of public relations is crucial in building the school's image because they are required to convey honesty and must be able to build trust with everyone or external parties. They are also required to provide information as clearly as possible. Public relations activities with schools can be interpreted as a series of organizational activities between working partners to ensure the success of the education and teaching process to be targeted and in accordance with community needs, ultimately enhancing the school's image. The purpose of management itself is to manage, plan all information to be conveyed to the public. The public relations management of Lakarsantri II 473 Elementary School is considered good, as seen from how they manage information to be disseminated to parents, and the programs they create are very effective in making a closer approach to parents.