Implementasi Customer Relationship Management (CRM) pada Sistem Informasi Pemasaran dengan Menggunakan Framework React.JS Berbasis Website

Abstract

Life in the current era of technology is almost every line connected to the internet, as well as when doing business. Website is a container used for business development and improvement. One form of this is to create an attractive website display as a strategy to increase product quality and quantity. This research aims to; 1) The creation of a marketing information system facility with the application of CRM using the web-based React.JS framework as the main purpose of the research, and 2) Understanding and describing the benefits of implementing a Marketing Information System with CRM Applications using the web-based React.JS framework as a marketing strategy to improve quality and product quantity. To implement this research, the researcher uses the Agile method. A website-based marketing system with the implementation of Customer Relationship Management (CRM) at Reswara Digital printing produces structured and detailed data storage and the delivery of product information to consumers can be carried out optimally.

The development of an integrated digital business platform as the realization of customer relationship management for student entrepreneurship at Polimedia

“…Another research by Muhammad et al (2022) examined the Implementation of Customer Relationship Management (CRM) in Marketing Information Systems using the React Framework. Website-Based JS research results show that a website-based marketing system with the application of Customer Relationship Management (CRM) on Reswara Digital printing produces structured and detailed data storage, and the delivery of product information to consumers can be carried out optimally.…”

Web-Based Customer Services Management Implementation For The Sales Division

“…While the authors conducted research using the waterfall method, Waterfall is the most traditional SDLC development method, while Agile is a method that is considered evolved and absorbs speed (agility). (Muhammad, Fitri, & Nuraini, 2022) In the research on Electronic Customer Relationship Management (E-CRM) Design as an Information System in Improving Digital Library Services for the Unsri Faculty of Computer Science, CRM is implemented electronically using a web browser, email, call center, sms gateway, and chat. One of the aims of this E-CRM is to make it easier for library service users to find information and access E-CRM as customers.…”