Impact of Technology Adoption and Its Utilization on SMEs in Ghana

Abstract

The study used a quantitative approach to identify technology adoption and its utilization effect on market performance of small and medium enterprises in Ghana, La-Nkwantanang municipality. The study combined the construct Of Technology Acceptance Model and Innovation Diffusion Theory to identify some factors which influence small and medium enterprises to adopt and use internet technology. Furthermore, the study examined some factors which also hinder the adoption and utilization of internet technology among small and medium enterprises. Finally, the study determined the relationship between in internet technology usage among small and medium enterprise and market performance. A sample size taken by the researchers was 100 from the small and medium enterprises in Madina La-Nkwatanang municipality. The researchers used structured questionnaires to gather primary data which was analyzed using smart PLS and SPSS and the following results were obtained perceived ease of use, perceived usefulness of internet technology, compatibility and cost effectiveness are some of the factors that influence the adoption and utilization of internet technology, however, there is a positive relationship between internet technology usage and market performance.

Factors influencing small and medium enterprises’ innovativeness: Evidence from manufacturing companies in Harare, Zimbabwe

“…SMEs play a significant role in fostering economic growth (Alam & Adeyinka, 2021; Ayandibu & Houghton, 2017; European Commission, 2017; Tran et al., 2021). In Ghana, for example, the government has implemented measures to support SMEs, such as financing to support entrepreneurship (Addae‐Korankye & Aryee, 2021; Selase et al., 2019). SMEs in Zimbabwe play a critical role in economic growth, job creation, rural and urban development and poverty eradication (Bomani et al., 2018).…”

The influence of digital transformation on the growth of small and medium enterprises in South Africa

“…Digital transformation similarly uplifts business innovation compared to the nearest competitors (Schwertner, 2017, p. 153). In addition, SMEs are driven to adopt appropriate internet technology to improve their internal processes, improving their product through faster communication with their customers and better promotion and distribution of their products and services (Selase et al, 2019). Therefore, by adopting digital transformation, customer service can be enhanced significantly.…”

“…An example would be when client complaints are addressed by the bank establishing a Twitter account for quick assistance, thus aiding customers in not having to physically visit a branch (Westerman et al, 2014). Furthermore, the use of technology can assist SMEs in improving their business competitiveness through the internet, which provides several opportunities to compete equally with large companies (Selase et al, 2019). Then again, SME information processing capabilities can be scaled and expanded through cloud computing services without investing in costly equipment and software or employing computer engineers (Rutihinda, 2019).…”

Impact of E-Commerce in Industry

“…The choice of payment method must also be highly considered for the sake of transaction security as well as the selection of payment partners that do not harm consumers because of the administrative costs obtained. Judging from the difference in business activities, E-Commerce is divided into several categories, namely: (C2C), (B2C), (B2B), (C2B), (C2G), (B2G), (G2C) [10]. In addition to the benefits for the company, E-Commerce also has benefits for consumers, the following are the benefits of E-Commerce for consumers: 1.…”