Impact of self on attitudes toward luxury brands among teens

Gil, Luciana de Araújo; Kwon, Kyoung Nan; Good, Linda K.; Johnson, Lester W.

doi:10.1016/j.jbusres.2011.10.008

Cited by 127 publications

(123 citation statements)

References 57 publications

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“…Thus, individuals in their late adolescence primarily strive for approval of their peer group. They feel pressured to conform to the opinion and behavior of their social group in order to avoid an outsider position (so-called "peer pressure"; Gil, Kwon, Good, & Johnson, 2012;Wooten, 2006). Because of their weak sense of own identity, late adolescents do not have the need to communicate their own identity to others, if this identity is not in line with the peer group.…”

Section: Identity Development Processmentioning

confidence: 99%

“…In Western societies, luxury brands are often "the right brands" and are therefore used as a status symbol (Vigneron & Johnson, 2004;Wilcox et al, 2009). Following the "Identity Development Process" especially late adolescents (16-25 years) experience the need to align with their peer group (Belk, 1988;Erikson, 1963;Wooten, 2006), including purchasing "the right brands" their peers consume (Gil et al, 2012). Consequently, the social-adjustive function is of high predictive value for explaining luxury brand purchase behavior of late adolescents.…”

Section: Social-adjustive Functionmentioning

confidence: 99%

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The impact of attitude functions on luxury brand consumption: An age-based group comparison

Schade

Hegner

Horstmann

et al. 2016

Journal of Business Research

121

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Section: Identity Development Processmentioning

confidence: 99%

Section: Social-adjustive Functionmentioning

confidence: 99%

The impact of attitude functions on luxury brand consumption: An age-based group comparison

Schade

Hegner

Horstmann

et al. 2016

Journal of Business Research

121

View full text Add to dashboard Cite

“…For instance, the aging of the world's population has created a burgeoning interest among marketers, researchers and policy makers in obtaining insights into the needs of older consumers, as these represent a potentially profitable consumer segment (Drolet et al 2010;Moschis 2012). Moreover, the youth segment is also of growing importance due to the rise in disposable incomes and autonomous decision-making in brand purchases of adolescents around the globe (Gentina et al 2014;Gil et al 2012). Consequently, insights into what influences the brand attitudes of consumers in each life-stage will allow marketers to design targeted brand communications that elicit a positive response towards their brands.…”

Section: Managerial Implicationsmentioning

confidence: 99%

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

González-Jiménez

2017

AMS Rev

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Consumer research has paid scant attention to the full spectrum of a consumer's self-concept life cycle and its subsequent impact on brand attitude. This article presents a conceptual framework that provides the foundation for future research on how the self-concept, across its full life cycle, impacts brand attitude. The article considers the development of the self-concept from childhood to late adulthood, and integrates findings from various disciplines into a comprehensive framework. The factors in the framework affecting the self-concept are global culture, life events, as well as cognitive and desired age. The article offers six propositions to guide future research and encourage more interdisciplinary work, as well as guiding the application of a broader perspective in terms of the self-concept's full life-span. Moreover, the article also presents methodological and managerial implications on how to use branding approaches that target specific consumer segments according to their self-concepts' life cycle.

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“…In the microsystem, peers and neighborhood play an important role in shaping the daily activities of youth. We know that during adolescence peers play an increasingly important role in adolescents' decision making, from their views on material possessions (Gil, Kwon, Good & Johnson, 2012) to risk-taking (Chein, Albert, O'Brien, Uckert & Steinberg, 2011), so it is not surprising that they can influence participation in gang violence. With respect to neighborhoods, research suggests that gangs thrive in urban areas (Imbusch et al, 2011).…”

Section: Bronfenbrenner's Ecological Systems Theorymentioning

confidence: 99%

At-Risk Latin American Youth: Challenges to Change

Gibbons¹,

Poelker²

2017

PSICO

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Fostering the well-being of Latin American and Caribbean youth is vital to the region's success. Despite their significant presence in the population, many youth face extraordinary challenges, such as poverty, exposure to violence, and lack of access to quality education. We review some successful interventions from an ecological perspective that address the needs of at-risk youth in the region. Interventions in a variety of countries have been aimed at altering the microsystems or ecosystems of youth as well as involving them directly. Direct interventions with youth must involve them in meaningful activities that provide a sense of empowerment. The lessons learned from these interventions reveal the outstanding potential of youth to thrive despite the obstacles they face. Keywords: at-risk youth, interventions, Latin America, empowerment.Jóvenes latinoamericanos en riesgo: Los desafíos para lograr el cambio Fomentar el bienestar de los jóvenes de Latinoamérica y el Caribe es vital para lograr el éxito en la región. A pesar de que tienen una presencia significativa en la población, muchos jóvenes enfrentan desafíos extraordinarios, tales como la pobreza, la exposición a la violencia y la falta de acceso a una educación de buena calidad. Hacemos una revisión desde una perspectiva ecológica de algunas intervenciones que abordan las necesidades de los jóvenes en riesgo en la región. Las intervenciones en una gama de países se enfocan en alterar los micro sistemas o ecosistemas de la juventud, así como involucrar a los jóvenes directamente. La intervención directa con los jóvenes debe involucrarlos en actividades que tienen sentido para ellos y brindarles empoderamiento. Las lecciones aprendidas a partir de estas intervenciones revelan el potencial excepcional de la juventud para prosperar a pesar de los obstáculos que afrontan.

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Impact of self on attitudes toward luxury brands among teens

Cited by 127 publications

References 57 publications

The impact of attitude functions on luxury brand consumption: An age-based group comparison

The impact of attitude functions on luxury brand consumption: An age-based group comparison

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

At-Risk Latin American Youth: Challenges to Change

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