Impact of corporate social responsibility claims on consumer food choice

Loose, Simone Mueller; Remaud, Hervé

doi:10.1108/00070701311289920

Cited by 109 publications

(87 citation statements)

References 64 publications

(68 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Production practices can overlap with other credence attributes. Organic production, for example, has been linked to ethical values as well as to safety and personal well‐being (Annunziata & Vecchio, ; Denver & Jensen, ; Mueller Loose & Remaud, ). Consistent with this view, UK consumers favour the idea of combining FT and organic labels (Sirieix et al, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

Estimation of consumer willingness‐to‐pay for social responsibility in fruit and vegetable products: A cross‐country comparison using a choice experiment

Miller

Tait

Saunders

et al. 2017

J of Consumer Behaviour

View full text Add to dashboard Cite

Choice experiments are used to assess consumer preferences and willingness‐to‐pay (WTP) for different food attributes worldwide. These studies also include credence attributes which are the product attributes that are not immediately observable to consumers without appropriate information and labelling, such as animal welfare, food safety, and social responsibility. Although choice experiment application has considered many of these attributes, studies focused on social responsibility are scant. Building on previous work comparing developed and developing countries, this paper focuses on WTP estimation for social responsibility. Surveys of fruit and vegetable consumers were conducted in United Kingdom (UK), Japan, India, and Indonesia in 2015. Results indicate WTP for an increase from minimum to improved standard for social responsibility ranges from 16% to 30% (median), and 6% to 26% (median) from improved to a high standard. Premiums vary between countries but, overall, demonstrate the significant importance of social responsibility consideration in consumer choices. Significant differences on WTP were observed between Japan and other countries, as well as between UK and Indonesia for the improved social responsibility standard, and across UK, Indonesia, and India for the high standard. Findings contribute to increasing understanding of consumer preferences across countries, revealing significant preference heterogeneity towards social responsibility.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Estimation of consumer willingness‐to‐pay for social responsibility in fruit and vegetable products: A cross‐country comparison using a choice experiment

Miller

Tait

Saunders

et al. 2017

J of Consumer Behaviour

View full text Add to dashboard Cite

show abstract

“…One exception is Mueller Loose and Remaud (2013) who compare several eco-labels in the wine industry and find a small but positive premium for organic certification as compared to several hypothetical labels indicating corporate social responsibility (CSR). However, they did not study how the signal of eco-labels interacts with product characteristics such as brand, quality or price.…”

Section: Information Policiesmentioning

confidence: 99%

Multistarter From Organic Viticulture For Red Wine Montepulciano D’abruzzo Production

2015

Toward a Sustainable Wine Industry

View full text Add to dashboard Cite

Eco-labels emphasize information disclosure as a tool to induce environmentally friendly behaviors by both firms and consumers. The goal of eco-labels is to reduce information asymmetry between producers and consumers over the environmental attributes of a product or service. However, by focusing on this information asymmetry, rather than how the label meets consumer needs, ecolabels may send irrelevant, confusing or even detrimental messages to consumers. In this paper, we investigate how the environmental signal of eco-labels interacts with product characteristics such as brand, quality and price. In a discrete choice experiment the authors examine consumer response to two similar eco-labels for wine, one associated with a quality reduction and the other not. Our results show that respondents preferred both eco-labeled wines over otherwise identical conventional counterparts, when the price was lower and the wine was from a lower quality region. However they preferred conventional more expensive wine from a high quality region. This indicates that respondents obtain some warm glow value from eco-labeled wine, but also possibly interpret it as a signal of lower quality. This relationship held across both types of eco-labels, meaning that consumers did not understand the difference between them. Our research contributes to the literature on information disclosure policies by highlighting important elements for effective eco-labels. These include consumer awareness and understanding of the eco-label, and consumer willingness to pay for an eco-labeled product. Our research emphasizes the need to create eco-labels that communicate clearly both the environmental attributes and the private benefits associated with them.

show abstract

“…They also had the option of choosing not to purchase any of the bottles on display, making the exercise more realistic (Louviere et al, 2000). Similar experiments on wine choice had variously examined the influence of medals (Lockshin et al, 2006), region of designation (Mtimet & Albisu, 2006) back label information and hypothetical corporate social responsibility and eco-labels (Mueller Loose & Remaud, 2013). In addition to the CBC exercise, respondents also completed a survey that included demographic and attitudinal questions.…”

Section: Methodsologymentioning

confidence: 99%

“…In examining the effectiveness of eco-labels it has focused mostly on single eco-labels and hasn't been able to compare various attributes of similar labels in the same industry. One exception is Mueller Loose and Remaud (2013) who compare several eco-labels in the wine industry and find a small but positive premium for organic certification as compared to several hypothetical labels indicating corporate social responsibility (CSR). However, they did not study how the signal of eco-labels interacts with product characteristics such as brand, quality or price.…”

Section: Information Policiesmentioning

confidence: 99%

Eco-Premium or Eco-Penalty? Eco-Labels and Quality in the Organic Wine Market

2016

View full text Add to dashboard Cite

Eco-labels emphasize information disclosure as a tool to induce environmentally friendly behaviors by both firms and consumers. The goal of eco-labels is to reduce information asymmetry between producers and consumers over the environmental attributes of a product or service. However, by focusing on this information asymmetry, rather than how the label meets consumer needs, eco-labels may send irrelevant, confusing or even detrimental messages to consumers. In this paper, we investigate how the environmental signal of eco-labels interacts with product characteristics such as brand, quality and price. In a discrete choice experiment the authors examine consumer response to two similar eco-labels for wine, one associated with a quality reduction and the other not. Our results show that respondents preferred both eco-labeled wines over otherwise identical conventional counterparts, when the price was lower and the wine was from a lower quality region. However they preferred conventional more expensive wine from a high quality region. This indicates that respondents obtain some warm glow value from eco-labeled wine, but also possibly interpret it as a signal of lower quality. This relationship held across both types of eco-labels, meaning that consumers did not understand the difference between them. Our research contributes to the literature on information disclosure policies by highlighting important elements for effective eco-labels. These include consumer awareness and understanding of the eco-label, and consumer willingness to pay for an eco-labeled product. Our research emphasizes the need to create eco-labels that communicate clearly both the environmental attributes and the private benefits associated with them.

show abstract

Impact of corporate social responsibility claims on consumer food choice

Cited by 109 publications

References 64 publications

Estimation of consumer willingness‐to‐pay for social responsibility in fruit and vegetable products: A cross‐country comparison using a choice experiment

Estimation of consumer willingness‐to‐pay for social responsibility in fruit and vegetable products: A cross‐country comparison using a choice experiment

Multistarter From Organic Viticulture For Red Wine Montepulciano D’abruzzo Production

Eco-Premium or Eco-Penalty? Eco-Labels and Quality in the Organic Wine Market

Contact Info

Product

Resources

About