“…Memorable messages have been used as a unit of communication analysis in a plethora of contexts. Examples are gender socialization of new university faculty (e.g., Dallimore, 2003), organizational newcomer socialization (e.g., Barge & Sclueter, 2004;Stohl, 1986), volunteerism with nonprofit organization (e.g., Steimel, 2013), perceptions about aging (e.g., Fung & Carstensen, 2003;Holladay, 2002), constructions of the sense of who one is as an individual (Heisler & Ellis, 2008); college life (e.g., Dunleavy & Yang, 2015;Kranstuber, Carr, & Hosek, 2012;Wang, 2012), nurses' support messages (Ford & Ellis, 1998), illness and healthcare (e.g., Cooke-Jackson, Orbe, Johnson, & Kauffman, 2014;Lauckner et al, 2012;Smith et al, 2010), sports socialization (e.g., Colon, 2011;Cranmer, 2015;Kassing & Pappas, 2007;Starcher, 2015;), end-of-life conversations about religious faith (e.g., Keeley, 2004), and-particularly useful and similar to this study-family and work (Medved, Brogan, McClanahan, Morris, & Shepherd, 2006). found that men and women received similar messages about the role that family should play in their lives; however, women were more frequently encouraged toward selecting work that would allow them to prioritize family needs, and were also advised to exit the workforce after the birth of a child.…”