2007
DOI: 10.14236/ewic/hci2007.12
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Identifying Web Usability Problems from Eye-Tracking Data

Abstract: Eye-tracking research is increasingly used to supplement usability tests in both commercial and academic practice. However, while there has been research into links between eyetracking metrics and usability problems, this has so far fallen short of establishing a general correlation scheme between the two. Consequently, practitioners are left to make subjective judgements when interpreting eye-tracking data. We address the lack of general guidance by proposing an initial correlation scheme based on data from a… Show more

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Cited by 166 publications
(148 citation statements)
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“…These results are consistent with the previous findings regarding the interpretation of these eye-tracking measures. For example, a higher number of fixations is related to difficulty in interpreting the visual stimulus (Ehmke & Wilson, 2007;R€ otting, 2001). In contrast, fewer fixations are a sign of expertise (e.g., Reingold, Charness, Pomplun, & Stampe, 2001;Schoonahd, Gould, & Miller, 1973).…”
Section: Recognition Versus Optimization Of Recognitionmentioning
confidence: 99%
“…These results are consistent with the previous findings regarding the interpretation of these eye-tracking measures. For example, a higher number of fixations is related to difficulty in interpreting the visual stimulus (Ehmke & Wilson, 2007;R€ otting, 2001). In contrast, fewer fixations are a sign of expertise (e.g., Reingold, Charness, Pomplun, & Stampe, 2001;Schoonahd, Gould, & Miller, 1973).…”
Section: Recognition Versus Optimization Of Recognitionmentioning
confidence: 99%
“…High number of fixations can suggest semantic importance or informativeness of the AOI [2,16,18,19]. High TFC can also be a sign of difficulty in interpreting information [15,20], complexity [21] and poor search efficiency [22]. For the purpose of this study, the TFC results are provided as an average for all the drivers included in the sample.…”
Section: Metricsmentioning
confidence: 99%
“…• Compared to expert users in the lab and remote settings, users with an intermediate expertise exhibited higher values of exploration, and thus of visual search. The amount of visual search is known to be an indicator of users encountering difficulties [7], which could well be an artefact of the tutorial, but also an indicator of their expertise.…”
Section: Implications For User Modelingmentioning
confidence: 99%