“…Ideas in this context can be generally defined as (normative and cognitive) 'paradigms', indicated by theories, conceptual models, worldviews, frames, and principled beliefs [24,27]. Cognitive paradigms are taken-for-granted paradigms, such as gendered division of labour, which are descriptions that specify cause-effect relationship, while normative frameworks are defined as collectively-shared expectations, values, attitudes, and identities [20,27].…”