İçsel Pazarlamanin Gemi̇ Acenteleri̇ni̇n İş Tatmi̇ni̇ Üzeri̇ndeki̇ Etki̇si̇: Ni̇cel Bi̇r Araştirma

Abstract

The internal marketing concept is an important part of holistic marketing and services marketing triangle, and it argues that the needs and wants of employees must be satisfied by viewing them as internal customers. The main purpose of this research is to investigate the effects of internal marketing

The Effect of Internal Marketing Implementations on the Organizational Citizenship Behaviors of Youth and Sports Directorate Employees

“…On the other hand, civic virtue is defined as behaviors that indicate employees' participation in the political life of the organization, their commitment, and interest at the macro-level (Podsakoff, MacKenzie, Paine and Bachrach, 2000). In the literature, there are studies examining the impact of internal marketing on issues such as organizational commitment (Candan and Gündüz Çekmecelioğlu, 2009;Dokuzoğlu and Eren, 2020;Kocaman, Durna and İnal, 2013;Taşkın and Yeni, 2016;Tuncay, 2018;Yeniçeri, Kurt and Akgül, 2020;Yıldız, 2020), job satisfaction (Arslanoğlu, Bektemür and Gemlik, 2020;Baran and Arabelen, 2017;Eşitti and Buluk, 2018;Öngel and Şenol, 2019;Özçifçi, 2018;Yıldız, 2011), job performance (Duyan, 2020;Eşitti and Buluk, 2018), and OCB (Abzari and Ghujali, 2011;Eren, Kaygisiz and Katlav, 2016;Mülayim, 2013;Yildiz, 2016b). While the studies in the literature generally include studies aimed at determining the relations of internal marketing with different variables, it is seen that studies on OCB are not very common.…”

The impact of internal marketing and job satisfaction on service quality in the public health sector: the case of Zimbabwe

“…Internal marketing practices foster an incessant perfection of services and the formation of customer satisfaction and loyalty (Ahmed, Rafiq, and Saad, 2003) and treating employees as customers through the application and practice of marketing techniques within the organization, involving and offering the workers the autonomy to contribute their ideas when decisions are being made so as to influence the attitude of the employee towards service delivery (de Bruin et al, 2021;Kozarić, 2015;Zarinjoio Alvar et al, 2018). The human resource function is roped in here as there is a need for recruitment and retention through the creation of a lucrative job package that fulfils the needs and expectations of the employees (Baran and Arabelen, 2017;Vaseer and Shahzad, 2016). Employees should be aware of their jobs and role in service quality achievement, and management must be aware of their needs and ready to fulfil them in order for them to perform (Gordon et al, 2019a).…”