“…This study makes several contributions to the literature and live streaming practice. First, unlike previous studies on RPI that were primarily focused on the role of RPI in inducing effort ( Hannan et al, 2008 , 2013 ; Tafkov, 2013 ; Kramer et al, 2016 ; Berger et al, 2019 ; Newman et al, 2022 ), this study explores the informational effect of RPI in the live streaming business, and thus increases our understanding of how RPI influences individuals’ behavior. Second, using a large sample, this study contributes to the live streaming literature by presenting archival evidence of the impacts of RPI in relation to broadcasters on both their behavior and their viewers’ behavior ( Wongkitrungrueng et al, 2020 ; Lin et al, 2021 ; Liu and Liu, 2021 ; Chen and Liao, 2022 ; Guan et al, 2022 ; Lo et al, 2022 ; Wu et al, 2022 ; Xu et al, 2022 ).…”