Keprok tangerine supply chain management in Batu City and Malang Region East Java

Abstract

Changes in the strategic environment in the form of economic globalization, urbanization, and market segmentation, as well as consumer preferences, require changes in the approach to operating business organizations. This study aims to analyze the performance of keprok tangerine commodity supply chain management in Batu City and Malang, East Java. The research method was conducted with a survey method by conducting interviews with 60 respondents of the citrus commodity supply chain from upstream to downstream. Citrus commodity supply chains from production centers to consumption centers are classified as moderate involving four to five supply chain actors. The keprok tangerine marketing system in Batu City and Malang Regency is not yet efficient, which is reflected in the price share received by farmers (42.28%-57.94%) with marketing margins (42.06%-57.72%) respectively. Supply chain management performance in the planning aspect is at a moderate to very good level, procurement performance is at a moderate to good level, delivery performance is at a moderate to very good level, and the performance of receiving goods is at a lesser level. The keprok tangerine commodity development strategy can be done by building an integrated supply chain management from upstream to downstream with agricultural, post-harvest, and marketing infrastructure.