Background
According to recent experience, people are willing to wear masks to protect themselves from environmental issues such as infections, allergies, and fine dust such as SARS in 2003, swine flu A (H1N1) in 2009, and COVID‐19 in 2019.
Objectives
The objective of this study was to investigate the changing conditions of cosmetics use worldwide due to the increase in mask usage.
Methods
This review paper is a literature review, and a narrative review approach has been used for this study. A total of 300–400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, and RISS, of which a total of 39 papers were selected in the final stage based on 2006–2021.
Results
Masks must be worn due to environmental issues and/or infectious diseases, for example, COVID‐19. Skin troubles were dramatically increased by the increased use of masks. Additionally, research‐related natural products for skin soothing ingredients and makeup products were suggested.
Conclusion
This review is expected to be used as an important marketing material for new changes in the cosmetics market by clearly grasping the needs of consumers in the beauty and cosmetics industry from the viewpoint of using masks after COVID‐19.