Hybridity, or the Cultural Logic of Globalization

Kraidy, Marwan M.

doi:10.26530/oapen_626979

Cited by 364 publications

(470 citation statements)

References 114 publications

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“…The outcome of this process is a mosaic of cultures designed to appeal to an increasingly cosmopolitan young Asian audience. Through their blending of cultural referents, the brands we studied try to forge affective links between their commodities and local audiences (Craig and Douglas 2006;Kraidy 2005).…”

Section: Multicultural Collage and The Creation Of A Mosaic Asian Culmentioning

confidence: 99%

Asian Brands and the Shaping of a Transnational Imagined Community

Cayla

Eckhardt²

2008

J Consum Res

223

202

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We investigate how brand managers create regional Asian brands and show how some of them are attempting to forge new webs of interconnectedness through the construction of a transnational, imagined Asian world. Some branding managers are creating regional brands that emphasize the common experience of globalization, evoke a generic, hyper-urban, and multicultural experience, and are infused with diverse cultural referents. These types of regional Asian brands contribute to the creation of an imagined Asia as urban, modern, and multicultural. Understanding this process helps one to appreciate the role of branding managers in constructing markets and places.

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Section: Multicultural Collage and The Creation Of A Mosaic Asian Culmentioning

confidence: 99%

Asian Brands and the Shaping of a Transnational Imagined Community

Cayla

Eckhardt²

2008

J Consum Res

223

202

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“…Instead, culture involves a flexible, ongoing process of transmitting and using knowledge that depends on dynamics both within communities and at the interface between ethnocultural communities and institutions of the larger society, like the health care system, as well as global networks (Modood, 2007;Phillips, 2007). As a result, cultures are often hybrid, mixed, and undergoing constant flux and change (Burke, 2009;Kraidy, 2005). Nevertheless, because culture provides the concepts through which individuals and communities interpret the world and construct their hierarchies of goals and values, cultural processes remain central to the ethics and pragmatics of health promotion and health delivery.…”

mentioning

confidence: 99%

Rethinking cultural competence

Kirmayer

2012

Transcult Psychiatry

489

380

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“…Lebanon is said to have one of the freest media systems and the highest literacy rates in the Arab world despite signs of increasing state repression of the media (Kraidy 2005). This has meant its media space is fragmented, pluralistic, commercialised and characterised by private initiatives, which Dajani (2001) has described as historically lacking professionalism and civic commitment.…”

Section: Lebanon's Media Spaces: the Story Of Al Manarmentioning

confidence: 99%

“…It has been estimated that following the adoption of the post-war Audiovisual Law in November 1994, there were over 46 'de facto' television stations that had to be shut down. In September 1996, four television stations besides the public broadcaster Tele Liban, were licensed according to standards of nepotism and the demographic distribution of the country's main religious sects (see Dajani 2001;Kraidy 2005 for further details).…”

Section: Lebanon's Media Spaces: the Story Of Al Manarmentioning

confidence: 99%

“…Modern Lebanon is a bundle of paradoxes (Kraidy 2005). Relations between its diverse confessions have moved between peaceful co-existence and open warfare, while discourses in the Arab world and the West about Lebanon have oscillated between romantic idealisation of its role as a cultural bridge between the East and West and revulsion over persistent inter-communal strife in the 1970s.…”

Section: Introductionmentioning

confidence: 99%

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What It Means to Be Shiite in Lebanon: Al Manar and the Imagined Community of Resistance

Matar

Dakhlallah²

2006

WPCC

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This paper is premised on the understanding that the relationship between media and religion is not new. Media, defined broadly as systems as communication, have always been involved in the mediation of religion through the articulation and circulation of a wide range of religious and spiritual symbols, meanings values and ideas, through, among other means, sermons and the spoken word. Using a historically contextualised perspective and preliminary findings of ongoing research with young Shias in Lebanon, this paper addresses the relationship between the Hizbullah-backed satellite television station Al Manar and the everyday politics of Lebanon's Shias, underscoring that the processes of mediation do not take place in isolation of historical, political and cultural contexts. In detailing the confessional nature of Lebanon and its media, this chapter shows that Al Manar has become one of the de facto voices of the Shias in Lebanon, linking their ethos of resistance to that of the wider Shia community, thus playing a key role in the styles within which this community is imagined.

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Hybridity, or the Cultural Logic of Globalization

Cited by 364 publications

References 114 publications

Asian Brands and the Shaping of a Transnational Imagined Community

Asian Brands and the Shaping of a Transnational Imagined Community

Rethinking cultural competence

What It Means to Be Shiite in Lebanon: Al Manar and the Imagined Community of Resistance

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