DOI: 10.1109/icaict.2009.5372597
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Abstract: the wide spread and relatively easy use of internet and other technologies enables E-commerce to grow exponentially due to reduction of costs, increase efficiencies and improve customer service. E-commerce is a part of human communication and social system, though technical aspects of E-commerce systems are important, there are also social variables which should come to consideration, so any E-commerce system can be viewed from two main view points; Technical and Human/Social. Pure technical solutions can not…

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