How virtual corporate social responsibility dialogs generate value: A framework and propositions

On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues

“…Everybody, (potential) consumers included, has access to the information and can write opinions or report on a news event (Hennig-Thurau et al, 2010). Virtual CSR dialogues have recently been mentioned as ways in which companies may generate value (Korschun and Du, 2012). While such direct interactions with consumers are encouraged, it is largely unknown to what extent press releases are picked up by online users other than journalists.…”

“…It is important for companies to realise that the uncontrolled information flow occurs anyway and not only when companies proactively engage in social media (Korschun and Du, 2012). A more traditional instrument, such as a press release, can also reach social media and generate considerable discussions online.…”

When Public Utilities Like to Talk on Facebook

“…As well as the identification and selection of the relevant stakeholders, the dialog comprises the exchange of perspectives as well as a confrontation of different positions (Cuppen 2012). Particularly social networking sites such as Facebook seem to enable the utility to such a dialog with its stakeholders (Manetti et al 2016;Yang and Kent 2014;Assmussen et al 2013;Korschun and Du 2013;Bortree and Seltzer 2009). To encourage a dialogue, the utilities should predominantly post information which is perceived as interesting and relevant (Bonsón et al 2015, p. 58).…”

The Effect of Virtual Stakeholders on Firms’ Trend towards Social Innovation: A Case Study Based on the Spect-actor in Dramaturgical Theory

“…Social media have assumed unprecedented importance, changing the interactive relationships between individuals and companies and between societies and firms [6]. Whereas companies once needed to focus only on R&D, production, and sales, the virtual dialogue among virtual stakeholders in social networking services (SNS) hidden behind platforms is increasingly guiding the direction of firm development.…”

“…Most SNS-based companies have begun to offer a user-centered design platform tool, allowing users to establish and assess scenarios, integrate innovative resources, and provide resources or Establishing a product spirit that addresses societal demands experiences to different stakeholders, thus reducing self-exploration costs [7]. Many companies are paying increasing attention to social responsibility, rather than maintaining a purely commercial orientation [6]. By using social media, stakeholders can communicate with companies' product designers, who can focus on linkages between social responsibility and innovation.…”