How to Improve Green Innovation Performance: A Conditional Process Analysis

Abstract

Green innovation strategy (GIS) is an appropriate choice for most enterprises to deal with environmental problems. Organizational green learning (OGL) enables enterprises to obtain more updated environmental knowledge and promote green innovation performance (GIP). It is unclear whether adopting green innovation strategy is inevitably beneficial to green product innovation and green process innovation, and the studies in this area are still incomplete. According to the Natural Resource-Based View and Knowledge-Based View, this study advances a conditional processmodel to understand how green innovation strategy impacts green innovation performance through organizational green learning in a context of green technological turbulence (GTT). We conducted an empirical study with a probabilistic sample of 316 innovative enterprises using the partial least squares and regression analysis in order to verify the research framework. The results show a positive relationship between green innovation strategy and green innovation performance, organizational green learning played a partial mediating effect, and green technology turbulence significantly moderated the relationship between organizational green learning and green innovation performance. The impact of organizational green learning on green innovation performance is greater when green technology turbulence is higher than when it is low. These findings extend the green innovation performance research and practice.

Open Innovation and Sustainable Innovation Performance: The Moderating Role of IP Strategic Planning and IP Operation

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Top management’s green transformational leadership and competitive advantage: the mediating role of green organizational learning capability

“…Considering that green OL is necessary for green innovation performance (Bhatia and Jakhar, 2021; Cui et al , 2022; Ahmad et al, 2022), we propose GOLC as a concept necessary to facilitate green OL processes, particularly in green management (Alegre and Chiva, 2008). Just as green OL focuses on learning and practicing knowledge about environmental protection based on the green concept, unlike general OL (Wang et al , 2022), we define GOLC as a firm’s ability to absorb and transform new green knowledge and apply it to new green products and CA acquisition processes. Following Hsu and Fang (2009), we examine GOLC in two parts: green absorptive capability (GAC) and green transformative capability (GTC).…”

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