“…attitude formation for one Australian Football League fan (de Groot & Robinson, 2008); support of non-local teams (Hyatt & Andrijiw, 2008); fan nations (Foster & Hyatt, 2008); attitudinal change after charitable sport event participation (Filo, Funk, & O'Brien, 2008); the influence of web-based interaction on attachment levels with charitable sport events (Filo, Funk, & Hornby, 2009); and stage-based attitudinal and behavioural outcomes in recreational golf (Funk, Beaton, Pritchard, 2011). In the current inquiry, we focus on the processes which contribute to progression up the vertical continuum in the PCM and the outcomes associated with the awareness, attraction, attachment and allegiance stages of the model.…”