volume 22, issue 1, P4-14 2014
DOI: 10.1108/mbr-10-2013-0061
View full text
B. Elango, Jamie R. Wieland

Abstract: Purpose – The importance of regional strategy as a separate paradigm in the international business literature has grown in recent years, and the initial connections between regionalization and firm performance appear promising. What is lacking, however, is an empirical analysis quantifying the impact of regional effects on firm profitability. This topic is an important one for the field of international business, as drivers of firm profitability are some of the key motivators of…

expand abstract