Abstract:Over the past 25 years, pharmaceutical companies deceptively promoted opioid use in ways that were often neither safe nor effective, contributing to unprecedented increases in prescribing, opioid use disorder, and deaths by overdose. This article explores regulatory mistakes made by the US Food and Drug Administration (FDA) in approving and labeling new analgesics. By understanding and correcting these mistakes, future public health crises caused by improper pharmaceutical marketing might be prevented.
“…Due to the delay in releasing documents related to litigation, some of the materials cited in the manuscript date back over two decades, and reveal a pattern of pharmaceutical company behaviour that has remained largely unresolved; the FDA has been criticised by multiple sources for failing to change its regulatory policies to address opioid marketing over this time period. 99 …”
Section: Discussionmentioning
confidence: 99%
“…Due to the delay in releasing documents related to litigation, some of the materials cited in the manuscript date back over two decades, and reveal a pattern of pharmaceutical company behaviour that has remained largely unresolved; the FDA has been criticised by multiple sources for failing to change its regulatory policies to address opioid marketing over this time period. 99 Recommendations for research Litigation against opioid manufacturers continues, as does the release of new documents identified in legal discovery. Further review and analysis of pharmaceutical industry documents is needed to understand the industry's ongoing marketing strategies, what portions of the population may be targeted, and whether pharmaceutical companies may market other products using similar campaigns, particularly given that FDA regulations remain unchanged.…”
ObjectiveIdentify advertising strategies used to market opioids to women and children.DesignQualitative content analysis of internal pharmaceutical industry documents released in litigation, dated between 1999 and 2017.SettingUSA.ParticipantsOpioid manufacturers (Janssen, Ortho-McNeil, Purdue, Teva (Actavis), Janus, Cephalon); women; children.Primary and secondary outcome measuresAdvertising campaigns, industry executive statements regarding marketing goalsMethodsWe examined ((DATASET) link:https://www.industrydocuments.ucsf.edu/drug/) documents released in State of Oklahoma v. Johnson & Johnson (2019) to identify marketing strategies and campaigns developed by opioid manufacturers that focused on children and women, as well as public records, including websites developed by manufacturers and their allies, to confirm whether marketing campaigns proposed in internal industry documents were implemented. Documents identified as relevant were coded for themes based on expectations drawn from previous research on marketing using internal industry documents, which included making emotional appeals and understating the risks of addiction.ResultsWe found that opioid manufacturers sought to recruit coaches and school nurses to encourage opioid use by children, developed unbranded initiatives suggesting adolescents ask providers for pain care medications, suggested that opioid use could reduce health risks associated with untreated pain among women and advocated to policy makers that women faced unmet needs for pain medication.ConclusionsThe USA strictly regulates direct marketing of medications but does not place the same restrictions on indirect marketing and unbranded campaigns, which encourage people to seek treatment without indicating the names of specific products. Opioid manufacturers in the early 21st century appear to have relied largely on unbranded campaigns for marketing, which they described externally as public health promotion and internally as a way to increase sales of opioids. The rapid increase in opioid use concomitant with these campaigns suggests that additional scrutiny of this kind of marketing may be needed in order to protect vulnerable groups.
“…Due to the delay in releasing documents related to litigation, some of the materials cited in the manuscript date back over two decades, and reveal a pattern of pharmaceutical company behaviour that has remained largely unresolved; the FDA has been criticised by multiple sources for failing to change its regulatory policies to address opioid marketing over this time period. 99 …”
Section: Discussionmentioning
confidence: 99%
“…Due to the delay in releasing documents related to litigation, some of the materials cited in the manuscript date back over two decades, and reveal a pattern of pharmaceutical company behaviour that has remained largely unresolved; the FDA has been criticised by multiple sources for failing to change its regulatory policies to address opioid marketing over this time period. 99 Recommendations for research Litigation against opioid manufacturers continues, as does the release of new documents identified in legal discovery. Further review and analysis of pharmaceutical industry documents is needed to understand the industry's ongoing marketing strategies, what portions of the population may be targeted, and whether pharmaceutical companies may market other products using similar campaigns, particularly given that FDA regulations remain unchanged.…”
ObjectiveIdentify advertising strategies used to market opioids to women and children.DesignQualitative content analysis of internal pharmaceutical industry documents released in litigation, dated between 1999 and 2017.SettingUSA.ParticipantsOpioid manufacturers (Janssen, Ortho-McNeil, Purdue, Teva (Actavis), Janus, Cephalon); women; children.Primary and secondary outcome measuresAdvertising campaigns, industry executive statements regarding marketing goalsMethodsWe examined ((DATASET) link:https://www.industrydocuments.ucsf.edu/drug/) documents released in State of Oklahoma v. Johnson & Johnson (2019) to identify marketing strategies and campaigns developed by opioid manufacturers that focused on children and women, as well as public records, including websites developed by manufacturers and their allies, to confirm whether marketing campaigns proposed in internal industry documents were implemented. Documents identified as relevant were coded for themes based on expectations drawn from previous research on marketing using internal industry documents, which included making emotional appeals and understating the risks of addiction.ResultsWe found that opioid manufacturers sought to recruit coaches and school nurses to encourage opioid use by children, developed unbranded initiatives suggesting adolescents ask providers for pain care medications, suggested that opioid use could reduce health risks associated with untreated pain among women and advocated to policy makers that women faced unmet needs for pain medication.ConclusionsThe USA strictly regulates direct marketing of medications but does not place the same restrictions on indirect marketing and unbranded campaigns, which encourage people to seek treatment without indicating the names of specific products. Opioid manufacturers in the early 21st century appear to have relied largely on unbranded campaigns for marketing, which they described externally as public health promotion and internally as a way to increase sales of opioids. The rapid increase in opioid use concomitant with these campaigns suggests that additional scrutiny of this kind of marketing may be needed in order to protect vulnerable groups.
“…Todo acto de corrupción necesita corruptibles, de modo que otros notables actores se articularon en la madeja criminal para avalar, ocultar o secundar los desmanes empresariales. Entre ellos, puede citarse a la Food and Drug Administration (FDA), muchos de cuyos expertos fueron directamente sobornados [28,29] y a la Agencia Antidroga de Estados Unidos (DEA), que desoyó reiteradas advertencias y obstaculizó de modo sistemático la justicia [30].…”
Section: La Epidemia De Muertes Por Consumo De Opioidesunclassified
Se desarrollan argumentos que fundamentan los peligros para la salud colectiva que se derivan de la manipulación que padece una parte de la investigación sanitaria contemporánea. Se exponen y discuten cuatro ejemplos que recorren diferentes tipos de problemas de salud y que ilustran la magnitud del problema. Las epidemias de enfermedad renal crónica en Centroamérica, de muertes por consumo de opiáceos en Estados Unidos, de obesidad en casi todo el mundo y el empleo de la hidroxicloroquina para encarar la pandemia de COVID-19 conforman los ejemplos seleccionados por su alto nivel de actualidad.
“…After this initiative, prescription opioid sales, and subsequent misuse, abuse and addiction, began to rise with opioid-related emergency department (ED) visits and deaths following suit [2]. Opioid use disorders and opioid overdoses have exponentially grown over the past 25 years, mirroring rising levels of opioid prescriptions [3] and increased use of synthetic opioids [4]. Furthermore, current opioid analgesic prescribing practices have been found to lead to increased manifestations of opioid overuse [2,3,[5][6][7][8][9][10][11][12].…”
Section: Introductionmentioning
confidence: 99%
“…Opioid use disorders and opioid overdoses have exponentially grown over the past 25 years, mirroring rising levels of opioid prescriptions [3] and increased use of synthetic opioids [4]. Furthermore, current opioid analgesic prescribing practices have been found to lead to increased manifestations of opioid overuse [2,3,[5][6][7][8][9][10][11][12].…”
Background: The opioid epidemic is a complex national crisis in the United States with a 400% increase in related deaths over the past two decades with no signs of slowing. The purpose of this study was to assess the incidence of opioid use, based on the geographic and population characteristics. Methods: The opioid-related hospital inpatient stays and emergency department visits obtained from the 2010 to 2018 Healthcare Cost and Utilization Project and demographic confounders, including age, race, education, and income gathered from US Census data were analyzed through generalized linear mixed models and reported by community size and region. Results: Opioid use varies among population center sizes and the region analyzed. In general, opioid visits in the southwest region were greatest across the majority of population center sizes. Rural usage was greatest in the northeast, southeast, and southwest. Unemployment and diverse ethnicities were commonly associated with opioid use in the metro areas studied but these associations were not seen in rural areas. Conclusion: Opioid use remains significant among diverse populations across the United States. Understanding the unique dynamics associated with opioid usage in populations within the regions studied is important in guiding future interventions to fight this crisis.
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