The aim of this paper is to research museum audience and its expectations, experiences, and influence on museum's practices at the Sinebrychoff Art Museum in Finland. The common idea is that museum pedagogy as a word creates easily an image of dusty, silent, and serious moment when the audience is forced to follow a lecture or a guided tour.The author's research questions are: (1) Museum as an institution-what are the limits and possibilities to create highlights for audience work? (2) How to look and talk ab…
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