“…Although the focus of this study was to investigate employee commitment towards achieving strategic goal of firm and organizational productivity, it added organizational innovation in the research model. Organization innovation is identified as organization efforts to bring and adopt new and unique methods to carry on daily business activities (Ha & Lo, 2018;Hurley & Choudhary, 2016;Irfan & Marzuki, 2018;Jimenez-Jimenez, Sanz Valle, & Hernandez-Espallardo, 2008;Okoye, 2007;Powell, 2012;Robson, 2013;Uddin, Luva, & Hossian, 2013;Uzkurt, Kumar, Semih Kimzan, & Eminoğlu, 2013). Thereby, the role of organizational innovation is studied as moderator between achieving strategic goal of the firm and organisational productivity.…”