A result of Helson on general Dirichlet series a n e −λns states that, whenever (a n ) is 2-summable and λ = (λ n ) satisfies a certain condition introduced by Bohr, then for almost all homomorphism ω : (R, +) → T the Dirichlet series a n ω(λ n )e −λns converges on the open right half plane [Re > 0]. For ordinary Dirichlet series a n n −s Hedenmalm and Saksman related this result with the famous Carleson-Hunt theorem on pointwise convergence of Fourier series, and Bayart extended it within his theory of Hardy spaces H p of such series. The aim here is to prove variants of Helson's theorem within our recent theory of Hardy spaces H p (λ), 1 ≤ p ≤ ∞, of general Dirichlet series. To be more precise, in the reflexive case 1 < p < ∞ we extend Helson's result to Dirichlet series in H p (λ) without any further condition on the frequency λ, and in the non-reflexive case p = 1 to the wider class of frequencies satisfying the so-called Landau condition (more general than Bohr's condition). In both cases we add relevant maximal inequalities. Finally, we give several applications to the structure theory of Hardy spaces of general Dirichlet series.