“…As a consequence, there are a growing number of papers addressing cognitive, motivational, and attitudinal determinants of consumers' acceptance of functional foods and/or their willingness to use functional foods in different countries (e.g., Bech-Larsen & Grunert, 2003;Bhaskaran & Hardley, 2002;Cox, Koster, & Russell, 2004;Gilbert, 2000;Huotilainen, Seppala, Pirttila-Backman, & Tuorila, 2006;Jonas & Beckmann, 1998;Korzen-Bohr & O'Doherty, 2006;Poulsen, 1999;Urala & Lahteenmaki, 2003Verbeke, 2005).…”