Health warnings promote healthier dietary decision making: Effects of positive versus negative message framing and graphic versus text-based warnings

Rosenblatt, Daniel; Bode, Stefan; Dixon, Helen; Murawski, Carsten; Summerell, Patrick; Ng, Alyssa; Wakefield, Melanie

doi:10.1016/j.appet.2018.05.006

Cited by 51 publications

(43 citation statements)

References 35 publications

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“…This result is consistent with the researches showing that the health warning message increases the consumer's risk perception and awareness of the product (VanEpps & Roberto, 2016;Mutti et al, 2018;Popova, 2016;Popova et al 2019). However, the finding that the negative health warning label significantly increases the perceived health risk of consumers is in line with the research results of Rosenblatt et al (2018), which shows that negative labels are more effective in increasing the perceived health risk of consumers related to products.…”

Section: Turkish Studies -Economics Finance Politicssupporting

confidence: 91%

“…The results of the study showed that perceived quality decreases when there is a positive health warning label; but the perceived quality does not change when there is a negative health warning label. These results are similar to the results of the study showing that the effects of the health warning label may vary according to the characteristics of the package and the content of the message (Effertz et al, 2014;Mantzari et al, 2018;Rosenblatt et al, 2018;VanEpps and Roberto, 2016).…”

Section: Turkish Studies -Economics Finance Politicssupporting

confidence: 89%

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Sağlik Uyari Eti̇keti̇ni̇n, Algilanan Kali̇te, Algilanan Sağlik Ri̇ski̇ Ve Satin Alma Eği̇li̇mi̇ne Etki̇si̇: Ankara’da Bi̇r Araştirma

Gökdeniz¹

2019

TurkishStudies

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Section: Turkish Studies -Economics Finance Politicssupporting

confidence: 91%

Section: Turkish Studies -Economics Finance Politicssupporting

confidence: 89%

Sağlik Uyari Eti̇keti̇ni̇n, Algilanan Kali̇te, Algilanan Sağlik Ri̇ski̇ Ve Satin Alma Eği̇li̇mi̇ne Etki̇si̇: Ankara’da Bi̇r Araştirma

Gökdeniz¹

2019

TurkishStudies

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“…For food, text-only HWLs have been shown to decrease intentions to consume and purchase a range of labelled food products [16], and decrease the likelihood of purchasing SSBs [17]. Image-and-text HWLs on food have also been shown to increase dietary self-control in relation to snack foods [18,19], reduce hypothetical selection [17,20], and real-life purchasing of SSBs [21]. Comparing different types of HWLs, image-and-text HWLs are more effective at reducing selection of SSBs than text-only HWLs, nutritional labels [17,21], or labels depicting sugar content [20].…”

Section: Introductionmentioning

confidence: 99%

“…Food: Means (±SDs) for NEA, desire and acceptability by label and health consequence [ranked from highest to lowest,[1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18] …”

mentioning

confidence: 99%

Image-and-text health warning labels on alcohol and food: potential effectiveness and acceptability

et al. 2020

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Background: Health warning labels (HWLs) using images and text to depict the negative health consequences of tobacco consumption are effective and acceptable for changing smoking-related outcomes. There is currently limited evidence concerning their potential use for reducing consumption of alcoholic drinks and energy-dense foods. The aim of this research was to describe the potential effectiveness and acceptability of image-and-text (also known as pictorial or graphic) HWLs applied to: i. alcoholic drinks and ii. energy-dense snack foods. Methods: Two online studies were conducted using between-subjects designs with general population samples. Participants rated one of 21 image-and-text HWLs on alcoholic drinks (n = 5528), or one of 18 image-and-text HWLs on energy-dense snacks (n = 4618). HWLs comprised a graphic image with explanatory text, depicting, respectively, seven diseases linked to excess alcohol consumption, and six diseases linked to excess energy intake. Diseases included heart disease and various cancers. Outcomes were negative emotional arousal, desire to consume the labelled product, and acceptability of the label. Free-text comments relating to HWLs were content analysed. Results: For both alcoholic drinks and energy-dense snacks, HWLs depicting bowel cancer generated the highest levels of negative emotional arousal and lowest desire to consume the product, but were the least acceptable. Acceptability was generally low for HWLs applied to alcohol, with 3 of 21 rated as acceptable, and was generally high for snacks, with 13 of 18 rated as acceptable. The majority of free-text comments expressed negative reactions to HWLs on alcohol or energy-dense snacks. Conclusions: Image-and-text health warning labels depicting bowel cancer showed greatest potential for reducing selection and consumption of alcoholic drinks and energy-dense snacks, although they were the least acceptable. Laboratory and field studies are needed to assess their impact on selection and consumption.

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“…For food, text-only HWLs have been shown to decrease intentions to consume and purchase a range of labelled food products (16), and decrease the likelihood of purchasing SSBs (17). Imageand-text HWLs on food have also been shown to increase dietary selfcontrol in relation to snack foods (18,19), reduce hypothetical selection (17,20), and real-life purchasing of SSBs (21). In comparing different types of HWLs, image-and-text HWLs are more effective at reducing selection of SSBs than text-only HWLs, nutritional labels (17,21), or labels depicting sugar content (20).…”

Section: Introductionmentioning

confidence: 99%

Image-and-text health warning labels on alcohol and food: potential effectiveness and acceptability

Pechey

Clarke

Mantzari

et al. 2020

Preprint

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Background Health warning labels (HWLs) using images and text to depict the negative health consequences of tobacco consumption are effective and acceptable for changing smoking-related outcomes. There is currently limited evidence concerning their effectiveness and acceptability for reducing consumption of alcoholic drinks and energy-dense foods. Aim To describe potential effectiveness and acceptability of image-and-text (also known as pictorial or graphic) HWLs applied to : i. alcoholic drinks and ii. energy-dense snack foods. Methods Two online studies were conducted using between-subjects designs with general population samples. Participants rated one of 21 image-and-text HWLs on alcoholic drinks (n=5528), or one of 18 image-and-text HWLs on energy-dense snacks (n=4618). HWLs comprised a graphic image with explanatory text, depicting, respectively, seven diseases linked to excess alcohol consumption, and six diseases linked to excess energy intake. Diseases included heart disease and various cancers. Outcomes were negative emotional arousal, desire to consume the labelled product, and acceptability of the label. Free-text comments relating to HWLs were content analysed. Results For both alcoholic drinks and energy-dense snacks, HWLs depicting bowel cancer generated the highest levels of negative emotional arousal and lowest desire to consume the product, but were the least acceptable. Acceptability was generally low for HWLs applied to alcohol, with 3 of 21 rated as acceptable, and was generally high for snacks, with 13 of 18 rated as acceptable. The majority of free-text comments expressed negative reactions to HWLs on alcohol or energy-dense snacks. Conclusions Image-and-text health warning labels depicting bowel cancer showed greatest potential for reducing selection and consumption of alcoholic drinks and energy-dense snacks, although they were the least acceptable. Laboratory and field studies are needed to assess their impact on selection and consumption.

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Health warnings promote healthier dietary decision making: Effects of positive versus negative message framing and graphic versus text-based warnings

Cited by 51 publications

References 35 publications

Sağlik Uyari Eti̇keti̇ni̇n, Algilanan Kali̇te, Algilanan Sağlik Ri̇ski̇ Ve Satin Alma Eği̇li̇mi̇ne Etki̇si̇: Ankara’da Bi̇r Araştirma

Sağlik Uyari Eti̇keti̇ni̇n, Algilanan Kali̇te, Algilanan Sağlik Ri̇ski̇ Ve Satin Alma Eği̇li̇mi̇ne Etki̇si̇: Ankara’da Bi̇r Araştirma

Image-and-text health warning labels on alcohol and food: potential effectiveness and acceptability

Image-and-text health warning labels on alcohol and food: potential effectiveness and acceptability

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