“…What appears crucial, however, is (a) to shed light on the factors that foster the coexistence of and the exchange on pluralistic views on sustainability within organizations without any a priori emphasis of any particular interpretation or cognitive frame, and (b) to address those factors that enhance the translation of such a pluralistic cognition into new possibilities of how firms can respond to sustainability challenges. With regard to the former, aspects such as the empowerment of organizational members (Haugh & Talwar, 2014;Seibert, Silver, & Randolph, 2004), bottom-up sensegiving (Maitlis, 2005;Maitlis & Lawrence, 2007), and the creation of spaces of negotiation (Battilana, Sengul, Pache, & Model, 2014) on divergent views on corporate sustainability appear particularly relevant. Future research could thus address the organizational conditions that enhance and encourage organizational members to develop and defend their own views on corporate sustainability in their organizational setting.…”