Abstract:Emerging technologies, such as touchscreen interaction and mid-air gesture-based interaction, are changing the ways we interact with products virtually. However, despite research on how these technologies can be leveraged to improve consumers' shopping experience, few studies have explored how they affect consumer product judgment. This study explores how two types of gesture-based human-device interaction modes (i.e., touchscreen interaction and mid-air interaction) influence consumers' judgment on product ha… Show more
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