Haptic Logos: Insight into the Feasibility of Digital Haptic Branding

Haptic-payment: Exploring vibration feedback as a means of reducing overspending in mobile payment

“…Thus, this research adds to previous work on multisensory design as a means of providing feedback that can help to mitigate a negative outcome ( Faust and Yoo, 2006 , Ho et al, 2006 , Jiang et al, 2005 ). Finally, by investigating the effects of different vibration intensities on consumer responses, this research contributes to a relatively new literature that looks at how differing configurations of vibration feedback can be used to elicit cognitive and affective responses (e.g., Abdullah et al, 2018 , Yoo et al, 2015 ).…”

“…The haptic-payment controller was designed to both be held by itself, as well as to be attached to the back of most smart phone devices. This design was meant to be consistent with configurations found in other work that has investigated haptic feedback in mobile contexts ( Abdullah et al, 2018 , Hwang et al, 2017 ). The haptic-payment controller has the capability to connect to the mobile phone via Bluetooth or Wi-Fi.…”

“…On the other hand, a larger body of literature has found that people associate lower-intensity haptic cues with negative information. Specifically, several studies have demonstrated people to associate lower-intensity vibrations with negative and low arousal emotions, such as sadness ( Abdullah et al, 2018 , Yoo et al, 2015 , Yoo et al, 2014 ). For instance, Yoo et al (2015) demonstrated that tactile icons on a mobile phone elicited more negative emotions when set to lower- versus higher-intensity vibration.…”

“…By finding that providing such feedback can act to discourage certain consumer actions, this work extends research on multisensory design as a means of providing negative feedback ( Faust and Yoo, 2006 , Ho et al, 2006 , Jiang et al, 2005 ). Finally, although prior work has explored vibration intensity in order to determine at what thresholds people can detect different frequencies (e.g., Morioka and Griffin, 2005 , Oey and Mellert, 2004 ), HCI researchers are only beginning to explore how vibration intensity affects people’s psychological responses ( Abdullah et al, 2018 , Yoo et al, 2015 ). Some consumer work has explored responses to differing frequencies of auditory feedback ( Lowe, Loveland, & Krishna, 2018 ), but consumer studies using haptic feedback have only used a single vibration intensity ( Hadi & Valenzuela, 2019 ).…”