“…Pursuing the research and intervention avenues we have identified may require innovations in habit measurement. The SRHI and its derivatives can be adapted to specify a target behaviour or preparatory behaviour (Kaushal, Rhodes, Meldrum, et al., ), or to speak more to instigation or execution (Gardner et al ., ). Yet, debate continues around whether people have sufficient insight to accurately self‐report habit strength (Hagger, Rebar, Mullan, Lipp, & Chatzisarantis, ; Orbell & Verplanken, ).…”