The specificity of G protein ␥ signaling demonstrated by in vivo knockouts is greater than expected based on in vitro assays of ␥ function. In this study, we investigated the basis for this discrepancy by comparing the abilities of seven  1 ␥ complexes containing ␥ 1 , ␥ 2 , ␥ 5 , ␥ 7 , ␥ 10 , ␥ 11 , or ␥ 12 to interact with ␣ s and of these ␥ subunits to compete for interaction with  1 in live human embryonic kidney (HEK) 293 cells. ␥ complexes were imaged using bimolecular fluorescence complementation, in which fluorescence is produced by two nonfluorescent fragments (N and C) of cyan fluorescent protein (CFP) or yellow fluorescent protein (YFP) when brought together by proteins fused to each fragment. Plasma membrane targeting of ␣ s -CFP varied inversely with its expression level, and the abilities of YFP-N- 1 YFP-C-␥ complexes to increase this targeting varied by 2-fold or less. However, there were larger differences in the abilities of the CFP-N-␥ subunits to compete for association with CFP-C- 1 . When the intensities of coexpressed CFP-C- 1 CFP-N-␥ (cyan) and CFP-C- 1 YFP-N-␥ 2 (yellow) complexes were compared under conditions in which CFP-C- 1 was limiting, the CFP-N-␥ subunits exhibited a 4.5-fold range in their abilities to compete with YFP-N-␥ 2 for association with CFP-C- 1 . CFP-N-␥ 12 and CFP-N-␥ 1 were the strongest and weakest competitors, respectively. Taken together with previous demonstrations of a role for ␥ in the specificity of receptor signaling, these results suggest that differences in the association preferences of coexpressed  and ␥ subunits for each other can determine which complexes predominate and participate in signaling pathways in intact cells.Cells integrate multiple receptor-G protein pathways to respond to stimulation by hormones and neurotransmitters. Given the numerous mammalian G protein isoforms (23 ␣ subunits, 5  subunits, and 12 ␥ subunits), maintenance of signaling specificity is clearly a vital cellular function. ␣ subunits have been thought to play the most important role in specificity because they exhibit greater diversity in their interactions with receptors and effectors than do the different ␥ complexes when tested in vitro (Clapham and Neer, 1997;Robishaw and Berlot, 2004