2007
DOI: 10.1002/mar.20200
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Guilt and giving: A process model of empathy and efficacy

Abstract: This research develops a model of consumer response to charity appeals. Using the Extended Parallel Process Model from the fear appeal literature as a foundation, the current model proposes that empathy and self-efficacy generate guilt and reduce maladaptive responses, which, in turn, shapes donation intention. The results demonstrate that the impact of empathy on charitable donation intention is fully mediated by guilt and maladaptive responses. The impact of self-efficacy is partially mediated by guilt and m… Show more

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Cited by 277 publications
(283 citation statements)
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References 46 publications
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“…As a result of these prosocial qualities, feeling guilty has been shown to lead to higher levels of helping (Cunningham, Steinberg, & Grev 1980;Freedman, Wallington, & Bless 1967;Konecni 1972;Lindsey, Yun & Hill 2007)-similar to levels of helping driven by positive mood, albeit with differing motivation (Cunningham, Steinberg, & Grev 1980). Likewise, guilt has been associated with increased intentions to donate resources to those in need (Basil, Ridgway & Basil 2008) and to cooperate in social bargaining games (de Hooge, Zeelenberg, & Breugelmans 2007;Ketelaar & Au 2003).…”
Section: Guilt and Shamementioning
confidence: 99%
“…As a result of these prosocial qualities, feeling guilty has been shown to lead to higher levels of helping (Cunningham, Steinberg, & Grev 1980;Freedman, Wallington, & Bless 1967;Konecni 1972;Lindsey, Yun & Hill 2007)-similar to levels of helping driven by positive mood, albeit with differing motivation (Cunningham, Steinberg, & Grev 1980). Likewise, guilt has been associated with increased intentions to donate resources to those in need (Basil, Ridgway & Basil 2008) and to cooperate in social bargaining games (de Hooge, Zeelenberg, & Breugelmans 2007;Ketelaar & Au 2003).…”
Section: Guilt and Shamementioning
confidence: 99%
“…There are acknowledgments in the literature that students often feel guilt regarding the economic gaps they observe in service-learning efforts (Jones & Abes, 2004). In fact, guilt is quite a common marketing strategy that charity organizations use to garner support (Basil, Ridgway, & Basil, 2008). At the same time, the relationship between guilt, individuals sense of personal responsibility, and pro-social responses are murky (Basil, Ridgway, & Basil, 2006).…”
Section: A Controversial Resource: Moneymentioning
confidence: 99%
“…52 Therefore, it should come as no surprise that a large number of Americans fall into this category of investors. We posit that these constraints on behavior infl uence investing goals through response effi cacy 53 and investor inertia. 54 First, this segment likely perceives a low response effi cacythat is, a low probability that investing goals will solve their social or economic problems.…”
Section: Unconcerneds: Low Importance On Economic and Social Goalsmentioning
confidence: 99%