2010
DOI: 10.3945/ajcn.2010.28450c
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Guiding Stars: the effect of a nutrition navigation program on consumer purchases at the supermarket

Abstract: Increasing rates of obesity and declining diet quality for Americans strongly support the need for effective supermarket point-of-purchase programs, such as the Guiding Stars nutrition navigation program, that provide clear, concise, and simplified nutrition information to guide consumer food and beverage choices.

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Cited by 172 publications
(190 citation statements)
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“…As the authors note, it is important to advance the goal of the Institute of Medicine to determine the influence of shelftag and related navigation tools on the purchase of nutritious foods. While their findings are largely consistent with previous examinations of the Guiding Stars system by Sutherland et al (2) and Rahkovsky et al (3) , we question the analysis suggesting that such programmes may lead to lower profits and thereby jeopardize the sustainability of these front-of-pack systems.…”
Section: Madamsupporting
confidence: 82%
“…As the authors note, it is important to advance the goal of the Institute of Medicine to determine the influence of shelftag and related navigation tools on the purchase of nutritious foods. While their findings are largely consistent with previous examinations of the Guiding Stars system by Sutherland et al (2) and Rahkovsky et al (3) , we question the analysis suggesting that such programmes may lead to lower profits and thereby jeopardize the sustainability of these front-of-pack systems.…”
Section: Madamsupporting
confidence: 82%
“…Although Sutherland et al (17) examined this same nutrition rating system, they focused on the change in proportion of foods purchased with stars and on sales of All models control for indicator variables for week of year to control for seasonality and a linear time trend. Sample size for all specifications is n 15 251, except in the last row where n 15 156.…”
Section: Discussionmentioning
confidence: 99%
“…Moreover, advertising encourages people to buy products that are not on promotion, increasing their food expenditures 31 . On the other hand, supplying nutritional information that helps consumers shop at supermarkets may effectively change their food acquisition profile, encouraging them to buy healthier items 40 .…”
Section: Discussionmentioning
confidence: 99%