This study aims to present how agile methods can contribute to the success in developing a new business unit within one of Brazil's largest technology companies. Additionally, it seeks to demonstrate the value of using agile methods in managing and supporting managers during the implementation of new disruptive business ventures. A case study was conducted in a technology sector company that applied agile methods concepts to the launch of a new business unit. The research methodology employed included data collection, document analysis, and interviews. Concepts from prominent agile methods currently in use, such as Kanban, Scrum, and the Scaled Agile Framework (SAFe), were explored. Data were collected from January to July 2023 at the Curitiba, Brazil. The findings highlight that the application of agile techniques in the computer technology services sector, intended to aid in managing and governing transformative projects, substantially influences overall performance. The active engagement of senior management in transformative projects proved indispensable for the successful integration of these strategies, assuring appropriate prioritization amidst daily demands. Propagating an agile ethos across all tiers of the organization and forming a team receptive to innovation and adaptability stand as essential prerequisites for adhering to the established strategy. However, it's crucial to underscore that the absence of task prioritization and inadequate task completion might entail risks. Contemplating the critical factors tackled in this study, companies can adopt preventive actions to curtail the prospects of suboptimal implementation. In conclusion, the study asserts the applicability of agile methodology and its substantial advantages in inaugurating novel business units in the realm of technology services. The present study serves as a pivotal foundation for researchers and professionals vested in this subject. Nevertheless, it's vital to accentuate that the conclusions and insights delineated herein are grounded in a specific scope and data pool collected over a definite timeframe. As such, future research endeavors are warranted to expand and delve deeper into these findings, encompassing alternate vantage points and contexts. Subsequent investigations have the potential to furnish supplementary insights and further augment the evolving knowledge in this domain. The study extends a unique contribution by scrutinizing a fresh causal nexus between essential elements (agile methodologies, computer technology services sector, process performance, and strategic outcomes) germane to project administration within this specific milieu. By exploring the ramifications of agile methods on project administration within the computer technology services sector, this study broadens the existing knowledge base and proffers valuable insights for researchers and practitioners in this arena. This innovative approach engenders a heightened comprehension of the distinctive benefits and challenges characterizing this milieu, there...
