Greening in the spotlight: How public inquisitiveness shapes European SMEs' actions in response to climate concerns
Jasper Brinkerink,
Yannick Bammens
Abstract:We examine greening activities among European small and medium‐sized enterprises (SMEs) in the product and process domains, and argue that greater public climate concern in an SME's home country environment primarily associates with greening in the inherently more visible product domain. Moreover, we introduce the concept of public inquisitiveness and propose that greater inquisitiveness prompts SMEs to also pay attention to less visible process greening activities as a response to public climate pressures. We… Show more
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