Green process innovations and firm marketing performance in the emerging markets

Mehraj, Danish; Kaur, Simranpreet

doi:10.1002/bsd2.208

Cited by 4 publications

(3 citation statements)

References 95 publications

(149 reference statements)

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“…Few scholars have studied green innovation strategies from the perspective of strategy implementation process. Second, current research on the effects of implementing green innovation strategies has focused on indirect effects such as corporate financial performance [30,31,36], market performance [37], and social performance [38]. This ignores the direct purpose of enterprises' implementation of green innovation strategies.…”

Section: Introductionmentioning

confidence: 99%

How Does Corporate Green Innovation Strategy Translate into Green Innovation Performance Based on Chain Mediation?

Luan,

Cao,

2023

Sustainability

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Innovation is the engine of economic growth, and green innovation can make this growth sustainable. In the context of tightening resource and environmental constraints and the strategic process of innovation-driven growth, green innovation strategy has become the core element and effective driving force for manufacturing enterprises to achieve green transformation and gain sustainable competitive advantage. Firstly, this paper constructs a research framework of “corporate green innovation strategy (CGIS)—green organization identity (GOI)—employees’ green innovation behavior (EGIB)—corporate green innovation performance (CGIP)” based on the natural resource-based view. Second, this paper investigates the impact of CGIS on EGIB and the chain mediating role of GOI and EGIB in this process. The study shows that GIS has a significant positive impact on CGIP. GOI mediates between CGIS and CGIP. EGIB mediates between CGIS and CGIP. GOI and EGIB have a chain mediating role between CGIS and CGIP. This paper analyzes the process mechanism of CGIS on CGIP and provides an intentional reference for manufacturing companies to implement green innovation strategy and improve green innovation performance.

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Section: Introductionmentioning

confidence: 99%

How Does Corporate Green Innovation Strategy Translate into Green Innovation Performance Based on Chain Mediation?

Luan,

Cao,

2023

Sustainability

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“…Green innovation (GI) became a central issue in the corporate world, as companies are increasingly recognizing the need to adopt sustainable practices to remain competitive and address the pressing environmental challenges of SP, FP, and GI (Adomako & Nguyen, 2023; Bos‐Brouwers, 2010; Iqbal et al, 2021; Khan et al, 2021; Mehraj & Kaur, 2022). GI refers to the development and commercialization of new products, services, and processes that are environmentally friendly and sustainable (Lovarelli et al, 2020; Nnamani et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

The impact of green innovation on sustainability and financial performance: Evidence from the Jordanian financial sector

Srouji,

Hamdallah,

Al‐Hamadeen

et al. 2023

Bus Strat Dev

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The purpose of this study is to examine the relationship between sustainability performance (SP) and financial performance (FP), based on performance disclosures (reporting) of the Jordanian financial sector for the period of 2017–2020. The study employs green innovation (GI) indicators as moderating and mediating variables; by using hierarchical regression; as means of unlocking and examining the relationship between SP and FP; through the lens of the stakeholder theory. The hierarchical regression findings suggest that GI indicators partially mediate the relationship between SP and FP, but do not demonstrate a moderating effect. As a main result, it is indicated that Jordanian financial institutions may use SP transparency indicators as an incentive variable, which could influence their overall FP. The research also contributes to the existing literature by adding insight into the use of GI indicators in a developing country and the potential impact on financial institutions markets. These findings lend empirical credence to the generally held belief that increase disclosure benefits for both internal and external users.

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“…Green marketing also positively affects corporate performance improvements. Green marketing strategies can help managers to optimize business operations, cultivate core competitiveness, and thus promote corporate performance [13,14]. Further research has proposed an improvement path for green marketing, where the supply chain coordinates green marketing costs through profit allocation, thus achieving value cocreation [15].…”

Section: Introductionmentioning

confidence: 99%

Supply Chain Green Manufacturing and Green Marketing Strategies under Network Externality

He,

Cai,

et al. 2023

Sustainability

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This paper discusses the impact of network externalities on the green strategies of enterprises at each node of the supply chain. The existing related research mainly addresses the influence of factors such as government regulation, consumer behavior characteristics, and node enterprise behavior on green supply chain decision making. While these studies provide excellent ideas, the impact of network externalities on both green manufacturing and green marketing strategies is often disregarded. This paper uses evolutionary game theory to construct a utility function based on network externalities and consumer green preferences. The Stackelberg game is used to analyze the revenue function of supply chain members under different strategies, showing that under different strategies, network externalities and consumer green preferences have different effects on revenue in the supply chain. To understand the influence of network externalities on green supply chain strategy choices, the evolutionary game model is used. This model allows analyzing the evolutionary stable strategies of manufacturers’ green manufacturing and retailers’ green marketing. The mechanism underlying the influence of network externalities and consumer green preferences on green supply chain decision making is demonstrated. This helps to explain the green strategy decisions of upstream and downstream enterprises in the supply chain.

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Green process innovations and firm marketing performance in the emerging markets

Cited by 4 publications

References 95 publications

How Does Corporate Green Innovation Strategy Translate into Green Innovation Performance Based on Chain Mediation?

How Does Corporate Green Innovation Strategy Translate into Green Innovation Performance Based on Chain Mediation?

The impact of green innovation on sustainability and financial performance: Evidence from the Jordanian financial sector

Supply Chain Green Manufacturing and Green Marketing Strategies under Network Externality

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