“…Consumer attitude towards the environment significantly influences green purchasing behavior, motivating consumers to buy green products. Studies by Carrión Bósquez, Arias-Bolzmann, and Quiroz (2022); Shao, Jeong, Zhang, and Jang (2022), support this notion, highlighting the impact of positive attitudes on consumer decisions for environmentally friendly products (Nosi, 2020). Consumers' attitudes towards green product consumption and environmental concerns significantly impact their purchasing decisions (Carrión Bósquez, Arias-Bolzmann, & Quiroz, 2022;Kumar, 2017;Ma, Akhtar, Akhtar, Hashim, & Sibt-e-Ali, 2022;Saraireh, 2023).…”