2019
DOI: 10.1108/md-05-2018-0563
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Abstract: Purpose The purpose of this paper is to explore whether green innovation strategy has a positive effect on green innovation. Furthermore, this study investigates whether both green organizational identity and environmental organizational legitimacy mediate the relationship between green innovation strategy and green innovation. Design/methodology/approach This study is designed as a quantitative research using questionnaires to collect data and employing a variance-based or partial least squares structural e… Show more

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Cited by 164 publications
(53 citation statements)
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“…Market-oriented companies will obtain information on buyer needs and competitor activities, and then coordinate them, to create superior customer value [57][58][59]. The emergence of green consumers and green competitors has changed the business world, causing it to become increasingly concerned with environmental issues [9,10]. To achieve sustainable development, companies need to apply environmental principles, to minimize the use of hazardous or toxic substances, resources, and energy [60].…”
Section: Effect Of Green Market Orientation On Business Performancementioning
confidence: 99%
See 2 more Smart Citations
“…Market-oriented companies will obtain information on buyer needs and competitor activities, and then coordinate them, to create superior customer value [57][58][59]. The emergence of green consumers and green competitors has changed the business world, causing it to become increasingly concerned with environmental issues [9,10]. To achieve sustainable development, companies need to apply environmental principles, to minimize the use of hazardous or toxic substances, resources, and energy [60].…”
Section: Effect Of Green Market Orientation On Business Performancementioning
confidence: 99%
“…Green innovation was perceived as product innovation and environmentally friendly processes carried out by companies, in order to reduce the impact of their business processes on the environment. To measure green innovation, eight statements were adopted from Chen et al [34] and Soewarno [10]. A five-point Likert scale was used, rating from "strongly disagree (1)" to "strongly agree (5)".…”
Section: Green Innovationmentioning
confidence: 99%
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“…These products, processes, and methods are integral to the mechanism that ensures environmental sustainability and reduces or prevents environmental damage [1]. Therefore, companies need to develop green innovation practices to meet stakeholders' expectations [2]. "Green innovation" strategy enables companies to reorganize their activities by incorporating green concepts in their business processes [3].…”
Section: Introductionmentioning
confidence: 99%
“…A more precise definition of green innovation includes identifying new methods and products that offer added value by minimizing negative impacts on the environment while also advancing sustainable goals [5]. Moreover, green innovation refers to waste reduction, pollution prevention, and environmental management [2]. Specifically, green innovation includes many aspects of business activities, such as procurement, production, operation, and sales driven by new technology and processes [6].…”
Section: Introductionmentioning
confidence: 99%