DOI: 10.1108/mbe.2003.26707cae.010
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Abstract: INTRODUCTION'Good is the enemy of great' a seemingly simple and trite phrase that opens the book 'Good to Great'y Jim Collins. It represents the central theme of the best selling business book of all time. This is a powerful message that once fully understood, can be applied to all aspects of our life as well as our business. It means that satisfaction is the lowest bar that we can set for 2. The transitiou from good to great had to be coinpan» specific, not an inrlnstry-wiile event.3. The company had to be a…

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