Information technology is at the core of how you do your
business and how your business model itself evolves.
—Satya Nadella
CEO, Microsoft
Plum Analytics (also known as PlumX) is an online
tool which belongs to altmetrics (full term: alternative
metrics) data providers and measures of hidden
research impact based on online activity – such as
saving of papers in Mendeley, downloads, social media
sites (Facebook, Twitter), and blogs.1, 2 PlumX history:
founded in 2012 by Andrea Michalek and Mike
Buschman, acquired by EBSCO Information Services
in 2014, and final acquisition by Elsevier happened
in 2017.3
PlumX was successfully integrated into
Elsevier`s products, including Scopus, ScienceDirect,
Pure, Mendeley, and SciVal.4 PlumX categories of
metrics are: citations, usage, captures, mentions, and
social media.5
So, how PlumX works we can see on the example
of Elsevier’s gold open access journal focused on head
and neck surgery – Otolaryngology Case Reports.
6
The journal’s official webpage contains PlumX
link to the article of Barber et al.7
Article`s metrics details included: usage – 13 (twelve abstract views
and one link-out), captures – 2, and social media –
1 (in Twitter).8
Category ‘Usage’ represents clicks,
downloads, views, library holdings, and video plays.5
Category ‘Captures’ shows bookmarks, favorites,
reference manager saves, and watchers.5
Category
‘Social media’ means likes, shares, and tweets.5
So, it`s an honor to editorial staff of DTJournal and
OMF Publishing company to congratulate Elsevier
with implementation of a powerful altmetrics
tool which definitely helps individual researchers
uncover the full impact of their work.1 Furthermore,
researchers who know how their project is impacting
the scientific community get inspired to do their best
in future projects.