Global Capitalism and Sustainable Growth. From Global Products to Network Globalisation

The rise of stakeholder engagement and corporate social responsibility emphasizes the necessary integration of the economic, social and environmental aspects of business management. This is not only reflected by decisions, and behaviours, but also by the tools and methods of communicating business results. It has become apparent that there is a need for all relevant stakeholders to be provided with consistent and comprehensive information about how corporate social responsibility and sustainable performance are being achieved.The paper aims to show the tools used by major international hotel chains for sustainability reporting; an analysis on the quality and quantity of content provided in such reports by tourism enterprises, in order to make appropriate judgments about communications and the potential for improvement.

Section: Communication Of Csr and Sustainable Performancementioning

confidence: 97%

Sustainability Reporting in International Hotel Chains

Franzoni¹,

Avellino²

2019

“…Mass communication has become globalised and is, above all, less one-way or linear. The continuum of receiver versus source is therefore no longer static, but an active interplay in the communication process (Brondoni, 2014;Bellini & Brondoni, 2016). The advent of user-generated content in social media systems (Belk, 2014), the diffusion of social media and Web 2.0 technologies, and the emergence of skilled and well-educated customers allows users to contribute to the value creation of brands (Pironti et al, 2015).…”

Section: Tourism and Online Communicationmentioning

confidence: 99%

Online Communication and Italian Tourism

Mosca¹,

Youssef²,

Majd³

2017

Tourism destinations seek to attract tourists in innovative and enticing ways by using web-based communication media. Since tourists have the choice between many destinations of the same target category, destinations are required to provide something special in order to stand out from other destinations. Recently, a lot of attention has been paid to the idea of creating promotional ecosystems able to represent territorial specificities while, at the same time, taking advantage of the global attractiveness of the country brand. However, less is known about how integrated bottom-up approaches. Since congruence between destination image and destination identity was already found to be highly important for successful destination branding, integrated bottom-up communication could provide a reliable basis for developing effective destination branding campaigns.

“…The negative effects of transfer pricing may be limited with corporate sustainability policies to establish a proper balance between corporate growth, the welfare of tourists and the needs of the natural and cultural environment, as well as between global competition and the preservation and development of local destinations (Brondoni, 2014;Salvioni & Astori, 2013).…”

Section: Sustainability In Global Tourism Managementmentioning

confidence: 99%

Global Tourism Management. Mass, Experience and Sensations Tourism

Brondoni

2016

Self Cite

The globalisation of tourism is the result of a more general trend of growing economic globalisation and technological advancements in communications and transportation. Over the years, travel and tourism have transformed into the world's largest economic sector, with enormous ramifications. Globalisation has determined new landscapes of tourism growth with the emergence of a new tourist profile. This new panorama imposes tourism management with a global approach and corporations structured on networks where management faces two specific supply and demand drivers. Global demand drivers require developing different segments of global mass tourism while the offer drivers relate to corporate transfer pricing and sustainability policies, often-opposing forces, but always correlated with short-and long-term profit.