volume 10, issue 3, P189-204 2015
DOI: 10.1177/1746847715608561
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Abstract: The US girl cartoon genre began in the 1980s with the Federal Communication Commission's deregulation of television, allowing the programming of toy-based cartoons. The toy industry's gender binary of girl toys vs boy toys was translated into the definitive split of girl cartoons and boy cartoons. This first wave of girl cartoons defined the gender normative parameters that would identifiably label a cartoon program as a girl cartoon: rainbow unicorns and star sparkles in friendship communities with motivation…

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