Gestalt characteristics of experiences: the defining features of summarized events

Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time

“…Both notions have implications for academic research and marketing practice. This result is consistent with the observation by Ariely and Carmon (2000), who noted that the part of the shopping experience the customer faces at the end of the purchase process has the greatest influence on the likelihood to repeat purchase. More generally, research should determine factors that explain the shifting importance of each subsystem.…”

The Peak–End Rule and Retrospective Emotional Valence in Digital Learning Tasks: Evidence from a Word-Learning App

“…This indicates that, under the present conditions, the reconstructed peak–end summary was a stronger predictor of retrospective evaluation than the average of all reconstructed page-level ratings. This finding is consistent with the theoretical claim that representative moments receive disproportionate weight ( Ariely & Carmon, 2000 ) and with the availability heuristic ( Tversky & Kahneman, 1973 ). However, alternative interpretations must be acknowledged: the prominence of the end moment could partly reflect a recency effect, and the weaker association with mean reconstructed page-level ratings could reflect general memory decay rather than a specific peak–end heuristic.…”

Understanding performance ratings: Dynamic performance, attributions, and rating purpose.

“…A possible explanation is that when variation was large, the minimum values (“downside peaks”) were lower than when variation was small, which may have led to the perception that the employee was a particularly poor performer. Such effects of peaks on the evaluation of dynamic sequences have been previously observed (Ariely & Carmon, 2000).…”