2000
DOI: 10.1590/s0034-75902000000300003 View full text |Buy / Rent full text
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Abstract: Despite the extremely diversified cultural context in which Brazilian enterprises operate, the issue of cultural diversity is new in their agenda. The emergence of this theme is much more related to the need to create competitive advantages by developing diversified competencies, usually following policies which are established by the headquarters of local subsidiaries, instead of attending to legal procedures, as in the USA and Canada. Departing from a conceptual elaboration about cultural diversity and its m… Show more

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