2020
DOI: 10.25136/2409-8744.2020.4.33134
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Дианов Сергей Александрович,
Тонаканян Натиа Сейрановна

Abstract: This article gives a perspective on geocultural potential of the city of Vereshchagino of Perm Region, which is appropriate to use for implementation of creative scenarios in development of modern urban environment. The object of this research is the urban cultural landscape, while the subject is a promising brand image “Verkhokamskaya Manor”. In 2023, the city, which in the popular scientific publishers received a name of the “Western Gates of Ural”, would celebrate t…

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