Gaining competitive intelligence from social media data

Abstract

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Quality management architecture for social media data

“…Particularly, a framework was proposed for extracting intelligence from Twitter based on descriptive, content, and network analytics. Tweets have been analysed for gaining competitive intelligence in retail [3]. Particularly, sentiment, mentions, and topics were analysed in product categories.…”

“…The review indicates that many applications exist, where social media data analysis has facilitated decision making within an enterprise [3,19,20]. While several methods and algorithms can be utilised for social media data analysis [23], typically supervised learning based methods have been used for evaluating quality aspects of social media data [6,36,38].…”

Competitive Intelligence and Sustainable Competitive Advantage in the Hotel Industry

“…In recent decades, the need for technological improvements, cost reduction, and the alignment of business strategy with the environment have enabled the expansion of CI [11][12][13]. CI helps organizations to detect new opportunities [14], to create value [15], and to improve performance [8]. In addition, due to CI being formally and systematically developed, managers are able to make better-informed decisions in relation to future events [12].…”

Identifying comparative opinions in Arabic text in social media using machine learning techniques

“…Additionally, few organizations continue to conduct surveys about their products and services even though are obtaining reviews about their products and services from their consumers directly via social networking sites [1,4]. Many organizations are thus developing and improving their business analytics capabilities because potential consumers are using user-generated reviews to know about prior evaluations of products and services by previous consumers and are using the earned knowledge to make decision for their purchases [5].…”