Abstract:The subject of this research is the funfair past and present for geocultural branding of Ural cities. The object is the geocultural potential of small historical Ural cities – Irbit and Krasnoufimsk. In the course of study it was established that in modern urban space there are noticeable creative initiatives that demonstrate an alternative vision of image of the city and its local communities (production, consumer, artistic). It is underlined that geocultural resources of the city is a fusion of par… Show more
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