From Yellow Fizz to Big Biz: American Craft Beer Comes of Age

Abstract

The authors explore the geographic patterns craft beer breweries in the United States.

Craft Beer Tourism Development “Down Under”: Perspectives of Two Stakeholder Groups

“…A similar argument could be made regarding knowledge in the context of the craft brewing industry, which has experienced substantial growth in the last decade (Aquilani et al, 2015;Baginski and Bell, 2011;Brewers of Europe, 2015;Duarte Alonso et al, 2016;Ellis and Bosworth, 2015;Reid et al, 2014). First, the increasing numbers of craft breweries and craft beer labels has resulted in more alternatives and choices for consumers interested in experiencing such diversity.…”

“…Academic research on craft brewing was also considered during the questionnaire design process. For example, research focusing on the growth of this industry in various countries (Aquilani et al, 2015;Baginski and Bell, 2011;Duarte Alonso, 2011;Ellis and Bosworth, 2015;Reid et al, 2014) was reviewed.…”

“…Indeed, Reid et al (2014) highlight the significance of 'millennials,' a demographic group composed of individuals born between 1979and 1981(McGlone et al, 2011. As would be expected given their age, one key characteristic of this group is its strong relationship with social media: "millennials are digital consumers" (Reid et al, 2014, p. 119).…”

The Impact and Implications of Craft Beer Research: An Interdisciplinary Literature Review

“…Reid, McLaughlin, and Moore (2014) attribute the growth of the craft beer industry to two socioeconomic processes: resource partitioning (which will be discussed in further detail in sections to come) and the "neolocalism" movement. Within the neolocalism movement, consumers are demanding goods and services that have a broader connection with the local community.…”

On the bottle: situating place-based discourses in global production networks – a visual and textual analysis of craft beer labels

“…However, the emergence of fictive geographies of brewing where no tacit knowledge of the industry previously existed, concurrent with the fierce loyalty of (neo)local craft brewers speak to a rapidly evolving spatiality of craft brewing in previously underdeveloped markets, such as the Middle East and Eastern Europe, and developed markets alike (Argent 2017;Murray, Overton 2016;Dicken 2015;Eberts 2014). Coupled with what McLaughlin, Reid, and Moore (2014) term "the ubiquity of good taste", recent shifts in cultural, economic, and environmental geographies of consumption, driven by globalization and its attendant lifestyle changes, pose formidable challenge to the prevalent GPN perspective. Thus, further research attention must be directed at how representations of place alloy with value-addition as mechanisms of globalization.…”