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citations
Cited by 59 publications
(55 citation statements)
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References 31 publications
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“…The authors added that destination trust has three dimensions, namely reputation (ability to provide consistent and improved medical service), credibility (the willingness to deliver promised medical service and attend to patients in case of adverse effect) and competence (ability to meet and satisfy tourists), signalling that destination trust can have a significant influence on tourists' travel intention. eWOM communication has received huge attention in recent years for a number of reasons such as its impact on marketing strategy (Smith, Coyle, Lightfoot, & Scott, 2007), tourists' choice of destination (Reza Jalilvand & Samiei, 2012), persuasive impact on decision-making (Sparks & Browning, 2011), persuasive impact on purchase intention (Gajendra, Ye, Sun, & Li, 2012;Michelle, 2006;Soares, Pinho, & Nobre, 2012), and its role in reducing travellers' perceptions of risk when booking accommodation (Gretzel, Yoo & Purifoy 2007). This paper argues that a positive eWOM could reduce med-tourists' risk and uncertainty perception when choosing a destination.…”
Section: Introductionmentioning
confidence: 99%
“…The authors added that destination trust has three dimensions, namely reputation (ability to provide consistent and improved medical service), credibility (the willingness to deliver promised medical service and attend to patients in case of adverse effect) and competence (ability to meet and satisfy tourists), signalling that destination trust can have a significant influence on tourists' travel intention. eWOM communication has received huge attention in recent years for a number of reasons such as its impact on marketing strategy (Smith, Coyle, Lightfoot, & Scott, 2007), tourists' choice of destination (Reza Jalilvand & Samiei, 2012), persuasive impact on decision-making (Sparks & Browning, 2011), persuasive impact on purchase intention (Gajendra, Ye, Sun, & Li, 2012;Michelle, 2006;Soares, Pinho, & Nobre, 2012), and its role in reducing travellers' perceptions of risk when booking accommodation (Gretzel, Yoo & Purifoy 2007). This paper argues that a positive eWOM could reduce med-tourists' risk and uncertainty perception when choosing a destination.…”
Section: Introductionmentioning
confidence: 99%
“…The effects on the decision-making are based on the strength of the created bonds, homophily, source credibility, and also on the impact over personalities of virtual community members (self-esteem, leadership, online behavior) (Acar and Polonsky 2007). Additionally, Soares et al (2012) investigate whether social interactions among social network users (trust and social relationships) have a positive impact in a series of marketing interactions (information broadcast, WOM, and attitude toward the advertisement). The present study was made in 150 university students between 18 and 35 years old, concluding that trust is an important human factor that stimulates the tendency to give and receive information within a social network and that reduces uncertainties and simplifies decision-making.…”
Section: Determining Factors Of the Use Of Social Network In Purchasmentioning
confidence: 99%
“…The present study was made in 150 university students between 18 and 35 years old, concluding that trust is an important human factor that stimulates the tendency to give and receive information within a social network and that reduces uncertainties and simplifies decision-making. Likewise, trust has a positive impact on WOM, the exchange of information and its broadcast amongst consumers (Soares et al 2012).…”
Section: Determining Factors Of the Use Of Social Network In Purchasmentioning
confidence: 99%
“…Although there are many studies on Information Technology adoption (e.g. Davis [6], [7]; Venkatesh et al [33], [34]; Pham et al [27], Nguyen et al [23], [24]…), and also OA adoption (e.g., Zeng et al [40]; Soares et al [29]; Kelly et al [16]...), there are not many researches on OA on SN adoption, especially in a potential market as VN. Besides that, Nguyen et al [25] had researched on the adoption of OA on SN in VN, the research results illustrated that the structural factors, namely entertainment, communication, irritation, credibility, and interaction-social affect to attitude toward OA; and attitude toward OA affect to OA on SN adoption.…”
Section: Introductionmentioning
confidence: 99%